New USB logos will simplify branding on hubs and cables

zohaibahd

Posts: 756   +16
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In brief: Identifying which USB standard is being used can be a pain for users looking to purchase cables or docking stations. Terms like "USB 3.2 Gen 2" leave people scratching their heads due to their ambiguity. Thankfully, those names are finally being phased out, thanks to a new USB labeling system.

The USB Implementers Forum (USB-IF) has rolled out updated logos that ditch the perplexing nomenclature, according to a report by PCWorld, offering more straightforward speed ratings.

For instance, if you spot a USB4 hub labeled "USB 80Gbps" on the side of the box, you'll know you're getting the latest and greatest USB technology with a blistering 80 gigabits per second transfer speed.

A step below that will be marked "USB 40Gbps," which is still quite fast. The approach also extends to older USB specs, so you might see a "USB 20Gbps" logo for USB 3.2 Gen 2x2 devices, or "USB 10Gbps" for USB 3.2 Gen 2 gear.

The new labeling extends to cables, too – the new logo will indicate both data transfers and charging speeds, which will go up to 240W. That's exactly the kind of power you'll need for massive 500W bricks capable of charging five laptops at the same time.

Furthermore, laptop manufacturers are expected to start printing these labels across their devices. USB-IF representatives informed PCWorld that Dell may begin to label its USB ports.

Ultimately, it's great that users won't need to squint to read the fine print or cross-reference spec sheets once the labels gain popularity.

For the uninitiated, the USB naming debacle reached peak absurdity back in 2019 with the unveiling of "USB 3.2". Instead of simplifying things, the new spec piled on more inscrutable labels like "Gen 2x2" and "SuperSpeed USB 20Gbps". Distinguishing between USB 3.2 Gen 1 (5Gbps), Gen 2 (10Gbps), and Gen 2x2 (20Gbps) was enough to make anyone's head spin. To make matters worse, these new monikers replaced the already confusing terminology from older USB versions. The new, simpler system is a welcome one.

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Its good thing that they change the name..
I find it hard to search the info of it when buying online since they only put usb.3.x on their page..
 
Finally you don’t have to Google “USB 3.2 Gen 1 vs. Gen 2 vs. Gen 2x2” every time you buy a cable... This new system might save more collective hours of confusion than any speed improvement ever could.
 
This only solves part of the problem, its welcome but there is more to it. We have things like optional displayport or HDMI output on laptops and its often guess work as to whether its supported and the manufacturers just refuse to accurately specify what the ports are capable of. Ports can also be Thunderbolt 3/4/5 and this is also sometimes not specified and this changes what types of hubs can be used with them.

Honestly the only way to fix this is to stop making certain modes optional because the visualisations are going to need to expand beyond just speed and power and there really isn't room especially on a typical laptop.
 
It would be even better if they stamped the speed on the ends. Once out of the packaging, why not label it?
The article mentions this:
The new labeling extends to cables, too – the new logo will indicate both data transfers and charging speeds, which will go up to 240W. That's exactly the kind of power you'll need for massive 500W bricks capable of charging five laptops at the same time.
And illustrates it too in the last image (on the right):
2025-01-10-image-2-p_1100.webp
 
Now if only they could make it illegal to sell falsely labelled "Certified" cables online... I'm quite sick and tired of buying a "Certified" cable from Amazon that turns out to be nothing close to the packagings "Certified" speed capabilities....
 
It would be even better if they stamped the speed on the ends. Once out of the packaging, why not label it?

From the pics it looks like they do.

It sure took them long enough to figure this out! I can just imagine the *****ic arguments against clear names and labelling ... for decades ... in the standards committee.
 
Wish the commitee learned from the mistake, the first few USB design full of problems, especially the MicroUSB connector, so fragile and easy to hide dirt, even today I still recommend Apple's Ligntning connector: easy to manage, hard to break, cable with male connector that have solid metal and gold fingers made cleaning a breeze, only problem is the cable jacket not made with silicon material and the joint fail fast if bending a lot.
 
The big problem with USB wasn't simply the naming conventions, but the fact that the names were largely meaningless. When USB 4.0 came out, practically anything could still be USB4, even a Type-C device that's only supporting USB 1.1 data protocols. Which is fine for a mouse, but not other gear that you'd expect would support the full list of USB4 protocols, but didn't have to.

Contrast that with Thunderbolt 4, which is supposed to be basically identical to USB4, other than also having to be independently certified by Intel. All TB4 devices implement everything: all USB modes, all Thunderbolt modes, and Power Delivery. It's much easier to work with spec names that actually mean something!
 
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