OLED adoption soars: Gaming monitors beat TVs with 22% share

midian182

midian182

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In brief: The days when OLED gaming monitors were a luxury enjoyed by a tiny minority of people are now officially over. LG has revealed that OLED monitors make up 22% of the total gaming monitor market, more than in the TV market, where OLEDs make up 18% of all televisions.

Gaming monitors were a big part of this year's CES, with multiple models announced by several companies. A large number of them were OLEDs, which are becoming increasingly popular as prices fall, refresh rates increase, and the technology's drawbacks become less apparent.

During LG's CES press briefing, the company said that OLED now has a 22% share of the PC gaming monitor market. That's especially impressive when you consider the first dedicated OLED gaming monitor, the Alienware AW3423DW that uses Samsung QD-OLED tech, only arrived three years ago. LG's first UltraGear OLED model launched slightly later, in early 2023.

Also check out: IPS vs VA vs TN vs OLED Explained

In contrast, OLED TVs make up just 18% of the TV market, despite LG launching its first OLED television in 2013. LG's figures suggest that consumers are embracing OLED gaming monitors at a faster rate than OLED TVs.

Like TVs, the biggest concern with OLED gaming monitors remains pricing. They have become cheaper in recent times but remain more expensive than their LCD counterparts – even the cheapest models are around $550, and you can expect to pay a lot more for the higher-end products, especially larger ones. The top 4K OLEDs in our Best Gaming Monitors feature start at around $900 and can exceed $1,400.

Alienware AW3423DW 34" QD-OLED Monitor

The other main reason people avoided OLED monitors, burn-in, has also become less of a concern in recent years. More robust organic compounds, pixel-shifting technology, automatic or manual "pixel refresher" features, logo detection, and content adaptation techniques have given more peace of mind to those spending a fortune on these monitors. Warranty coverage has also improved considerably.

One of the big announcements from CES was the world's first 27-inch 4K OLED 240Hz monitor, though Asus, Samsung, and MSI all claimed the title with their respective products. They're not the fastest – the Asus ROG Swift PG27AQDP OLED reaches 480Hz, though that's at 1440p rather than 4K. As for non-OLEDs, MSI also revealed a 600Hz LCD model, which is still slower than the 750Hz model from Koorui.

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OLED adoption soars: Gaming monitors beat TVs with 22% share

 
I like to play on PC in lower light conditions, like most basement dwellers. That means IPS glow you can surely see. OLED works best in darker rooms and has killer response times to go with it. I can see it taking over more of the market if prices come down a bit more, but it would still be nice to have more brightness....
 
noblody said:
It is 22% of a niche market vs 18% of all the TV market.
Click to expand...
OLED gaming monitors are gaining market share faster than OLED TVs because gamers will justify spending $1,400 on a monitor if it means they can see every pixel of their headshot glory – but they’ll still watch Netflix on their cracked phone screen.
 
That's because people are unbelievably stupid. Until OLED's have zero burn in risk, and right now they are 100% risk, I am never getting one. Not to mention the significantly reduced lifespan in general. LED TV's and monitors essentially have no EOL as long as there is no manufacturing defect in the particular display. I have LED's that are 15 years old and still work like the day they were bought. Only reason I swapped them out was to upgrade to a higher resolution and refresh rate.
 
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ChipBoundary said:
That's because people are unbelievably stupid. Until OLED's have zero burn in risk, and right now they are 100% risk, I am never getting one. Not to mention the significantly reduced lifespan in general. LED TV's and monitors essentially have no EOL as long as there is no manufacturing defect in the particular display. I have LED's that are 15 years old and still work like the day they were bought. Only reason I swapped them out was to upgrade to a higher resolution and refresh rate.
Click to expand...

You could put that reasoning for any number of consumer devices. given this is probably the discretionary market ,is it that relevant

The monitor situation is very similar to the TV market we have not yet got to peak TV ( or peak monitor )
However we are not very far of, given the amazing YOY improvements and new techs
( this assumes no additional need, or doesn't matter need like 14 Bit colour , 8K display ( for non-production purposes, holograms/3D etc. responsive 3D texture screen, )
We can even add 2 type panels even now - eg OLED and 3D Eink on top

So for hobbyist the risk of burn in far more out weight from negatives , higher gamut , HDR, no bleeding etc and when it does occur - their monitor will be massively surpassed

As for burn in see article here by hardware unboxed on-going testing
I still have a plasma TV , no burn in , my brother has my older one , still no burn in

I think this year will buy either a S95F, G5, Z95B 77" TV - why a 77" when I can afford a 83" or big 100"
Because tech is moving so quickly that in 5 years - I can reasonably buy my last TV to failure unless some new media is created - ie in 5 years you will have 90" TV with full BT2020, 10000Nits , perfect true blacks , or near perfect ( can't tell for 99% of content )

Lots of techs will be able to do this or close to it OLED , QD-OLED , Qdel , RBG mini LEDS, microLEDs, UV micro LEDs with all RGB quantum dots filters etc

Anyway with chinese entering the market more and more we will see very cheap OLED screens that were 3D printed cheaply

Unlike TVs. OLED tech is really main tech in town for best gaming quality ie see Hisense big screen RGB miniLCD from CES, soon to trickle down to smaller sizes. Still way off putting it in to small screens.
Samsung can now do 4K 27" monitors with QD-OLED
 
Interesting. I think it is interesting because OLED TV has better chances to last longer, in most cases, comparing to a monitor because a monitor implies more static images from work apps and game menus.
I only want one thing from OLED. Not cheaper prices or cooler displays. I want new technologies that can at least double their life.
 
kiwigraeme said:
You could put that reasoning for any number of consumer devices. given this is probably the discretionary market ,is it that relevant

The monitor situation is very similar to the TV market we have not yet got to peak TV ( or peak monitor )
However we are not very far of, given the amazing YOY improvements and new techs
( this assumes no additional need, or doesn't matter need like 14 Bit colour , 8K display ( for non-production purposes, holograms/3D etc. responsive 3D texture screen, )
We can even add 2 type panels even now - eg OLED and 3D Eink on top

So for hobbyist the risk of burn in far more out weight from negatives , higher gamut , HDR, no bleeding etc and when it does occur - their monitor will be massively surpassed

As for burn in see article here by hardware unboxed on-going testing
I still have a plasma TV , no burn in , my brother has my older one , still no burn in

I think this year will buy either a S95F, G5, Z95B 77" TV - why a 77" when I can afford a 83" or big 100"
Because tech is moving so quickly that in 5 years - I can reasonably buy my last TV to failure unless some new media is created - ie in 5 years you will have 90" TV with full BT2020, 10000Nits , perfect true blacks , or near perfect ( can't tell for 99% of content )

Lots of techs will be able to do this or close to it OLED , QD-OLED , Qdel , RBG mini LEDS, microLEDs, UV micro LEDs with all RGB quantum dots filters etc

Anyway with chinese entering the market more and more we will see very cheap OLED screens that were 3D printed cheaply

Unlike TVs. OLED tech is really main tech in town for best gaming quality ie see Hisense big screen RGB miniLCD from CES, soon to trickle down to smaller sizes. Still way off putting it in to small screens.
Samsung can now do 4K 27" monitors with QD-OLED
Click to expand...
I have a very old plasma and it has no burn-in either. That's because TV's are 99% non-static content. Computers are 99% static content. I've seen OLED's, yes the newest ones, get temporary image retention from just a single gaming session. OLED is guaranteed to get burn-in, and you cannot compare them to plasma. Two entirely different technologies. They essentially eliminated burn-in in late model plasma TV's. No such thing exists in with OLED, you're throwing money away just like people did with the original plasma TV's.

The ONLY reason to upgrade a monitor is to increase resolution or frame rate. Being forced to prematurely due to a failing panel? Pass. Unacceptable.
 
ChipBoundary said:
I have a very old plasma and it has no burn-in either. That's because TV's are 99% non-static content. Computers are 99% static content. I've seen OLED's, yes the newest ones, get temporary image retention from just a single gaming session. OLED is guaranteed to get burn-in, and you cannot compare them to plasma. Two entirely different technologies. They essentially eliminated burn-in in late model plasma TV's. No such thing exists in with OLED, you're throwing money away just like people did with the original plasma TV's.

The ONLY reason to upgrade a monitor is to increase resolution or frame rate. Being forced to prematurely due to a failing panel? Pass. Unacceptable.
Click to expand...

I will get an oled monitor when I do a zen 6 upgrade probably , but I will remove most of static stuff , do all precautions given.
Always turn of screen anyway if I'm encoding away from PC anyway
Plus my IPS monitor has light bleed , but only notice if in certain content and darker room.
So if burn in is only seen on certain screens , not in gaming , watching a movie, then still OK enough for me = Lots of dark modes now to extend lives of organics, I tend to still run monitors on lower brightness , my plasma is still on 50% brightness and people whine plasma is now dull. SDR movies still look great and filmic - OLED SDR will definitely give a cleaner image , perfect blacks, but I quite like the plasma look
 
ddferrari said:
The gaming monitor market is niche? :joy:
Click to expand...
By the definition I believe it is: "a small, specialized market for a particular product or service". Gaming monitor market is about 20% by value and about 14% by unit sales of total monitor market.
 
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